Tag Archives: account move

We’ve noted before that you never get fired for hiring AMV/BBDO (just like IBM in the old days) so Dixons’ new marketing boss Gary Booker (wasn’t he in Procul Harum?) should be OK for a few years. AMV has beaten ...

I read somewhere the other day that the average tenure on a big ad account these days was three years, down from seven a decade ago. When you consider all the palaver that goes into appointing an agency –  endless ...

WPP’s Sir Martin Sorrell reckons there’ll be a big brain drain – talent fall-out – from Omnicom and Publicis Groupe when their mega-merger actually completes some time next year. This, he believes, will benefit the likes of WPP – presumably ...

Funny how agencies often seem to produce their best work on an account during the protracted period between losing it and it actually moving to a new agency. Maybe they’re no longer frightened of the client – there’s no point ...

Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since ...

WPP agencies Grey and JWT have been appointed ‘lead’ agencies on giant bank HSBC’s £400m global creative account while Publicis Groupe’s Saatchi & Saatchi has won its wealth management business. The business was put up for review last year. JWT ...

Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

There’s no doubt who’s the hottest agency on the planet at the moment (in new business terms anyway), Dentsu-owned Mcgarrybowen which has followed its win of the $360m Sears Holdings retail account with $300m Burger King. $660m in billings is ...