Tag Archives: account move

Blow for Mother US as Burger King goes walkabout

I read somewhere the other day that the average tenure on a big ad account these days was three years, down from seven a decade ago. When you consider all the palaver that goes into appointing an agency –  endless ...

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Sprint’s decision to appoint Figliulo start-up shows the marcoms giants don’t have things all their own way

WPP’s Sir Martin Sorrell reckons there’ll be a big brain drain – talent fall-out – from Omnicom and Publicis Groupe when their mega-merger actually completes some time next year. This, he believes, will benefit the likes of WPP – presumably ...

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WPP’s Grey and JWT win lion’s share of giant bank HSBC’s £400m ad budget

WPP agencies Grey and JWT have been appointed ‘lead’ agencies on giant bank HSBC’s £400m global creative account while Publicis Groupe’s Saatchi & Saatchi has won its wealth management business. The business was put up for review last year. JWT ...

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TBWA replaces departed Co-op account with Lidl

Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...

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It’s Mcgarrybowen again as Dentsu’s jewel snaps up United Continental

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

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