We’ve noted before that you never get fired for hiring AMV/BBDO (just like IBM in the old days) so Dixons’ new marketing boss Gary Booker (wasn’t he in Procul Harum?) should be OK for a few years. AMV has beaten ...
Read More »Blow for Mother US as Burger King goes walkabout
I read somewhere the other day that the average tenure on a big ad account these days was three years, down from seven a decade ago. When you consider all the palaver that goes into appointing an agency – endless ...
Read More »Sprint’s decision to appoint Figliulo start-up shows the marcoms giants don’t have things all their own way
WPP’s Sir Martin Sorrell reckons there’ll be a big brain drain – talent fall-out – from Omnicom and Publicis Groupe when their mega-merger actually completes some time next year. This, he believes, will benefit the likes of WPP – presumably ...
Read More »BBDO shows Gillette what it might be missing as it moves to new agency Grey
Funny how agencies often seem to produce their best work on an account during the protracted period between losing it and it actually moving to a new agency. Maybe they’re no longer frightened of the client – there’s no point ...
Read More »IPG is the winner as GM unpicks Ewanick legacy – now Cadillac heads to Campbell Ewald
Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since ...
Read More »WPP’s Grey and JWT win lion’s share of giant bank HSBC’s £400m ad budget
WPP agencies Grey and JWT have been appointed ‘lead’ agencies on giant bank HSBC’s £400m global creative account while Publicis Groupe’s Saatchi & Saatchi has won its wealth management business. The business was put up for review last year. JWT ...
Read More »TBWA replaces departed Co-op account with Lidl
Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...
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