Tag Archives: 4creative

Channel 4 plugs (fairly) starry line-up with complaints ad

There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...

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Alice Tonge departs award-winner 4creative after 15 years

4creative head Alice Tonge (below), the in-house creative agency for Channel 4, has decided to step down from her role and will leave the organisation this summer. Tonge has been responsible for a stream of highly regarded work including Channel ...

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