Technology
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Walgreen Boots Alliance reviews global business at WPP
Walgreens Boots Alliance is looking for a new global agency to “accelerate its digital transformation,” prompted in part by changes…
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Renaissance pioneer Graham Fink on creativity in lockdown
Here’s Graham Fink for the One Club For Creativity’s Creative Month explaining, from his lockdown cave, how he sees creativity.…
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Wunderman Thompson wins Samsung Mobile social media
WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was…
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Sorrell’s S4Capital says growth still on the cards even as Covid-19 hits – targets Germany
Even Sir Martin Sorrell’s S4Capital isn’t immune to the depredations of Covid-19: reporting like-for-like revenues and gross profit in March…
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ISBA report points to programmatic’s missing billions
Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According…
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Grey London’s Jess Smith: now’s the time for brands to deliver true meaning
A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not…
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Maurice Levy in lockdown
Here’s Maurice Levy in lockdown, telling The Drum’s Stephen Lepitak about working from home, his brief spell seconded (it seems)…
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Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer
The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if…
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CCO O’Keefe joins WPP senior exodus – former boss Sorrell fires a few more salvoes
WPP senior managers must be hoping CEO Mark Read emerges from his Zoom-wired study sooner rather than later as the…
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