Technology
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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Publicis challenges tech giants with major data acquisition
The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s…
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Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting…
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Stagwell defies holding company doomsters with strong 2024
Interesting that Mark Penn’s Stagwell reports its full year results a few hours after WPP – and this year there…
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WPP shares tumble as it slides into negative territory
WPP shares tumbled nearly 20% in early trading today as the British-based ad holding company reported a pretty grim Q4…
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Technicolor’s demise shows cold wind blowing through post-production
There could hardly be a more striking example of the cold winds flowing through film-making and commercials than the demise…
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MAA Reader Survey 2025: help us to help you
Your opinion matters! Our reader survey is about to draw to a close. So if you have yet to respond,…
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Ocean Outdoor and Landsec renew long term partnership – what will the year bring for the world’s No 1 advertising DOOH destination?
It’s safe to say that the scale and presence of the Piccadilly Lights has helped shape and redefine modern Out…
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Omnicom/IPG merger: why didn’t Interpublic actually work?
IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed,…
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