Technology

Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32 per cent on last year.) The top ten is Amazon; Apple ($352bn + 14%), Microsoft ($326bn + 30%), Google ($323 ...

By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the ...

The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a campaign orchestrated by anti-extremist group #StopHateForProfit. In its wake outdoor equipment retailer REI said it will also join the boycott, ...

IPG Mediabrands’ Magna is the latest to unveil its crystal ball (no plurals please) for 2020 and it’s forecasting a 7.2% drop in global adspend with what it calls linear (offline) media tumbling by 16% with digital inching up one ...

Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in 2021 to be precise. Creative agencies will be hit hardest (down 14%) with digital and media agencies down seven per ...

People are flooding online: 40 per cent of new users are said to be children (which presumably means means that there are lots of old new users too). So WPP is partnering with “kidtech” privacy platform SuperAwesome SuperAwesome’s tools include ...

Sir Martin Sorrell’s S4 Capital is still on the takeover trail (or ‘merger” as it prefers to say) amid the crisis, with the addition of LATAM data and analytics consultancy Digodat. In a somewhat jumpy M&A market S4 reminds us ...

Marketing group MSQ Partners is boosting its content offer via a deal with production agency Brave Spark. As part of the deal Brave Spark will embed producer resources in MSQ’s London studio, becoming the default provider of video content across ...

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home. Talon Outdoor is launching “#SendingLove” a new global initiative ...