Technology

Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the office (WPP has a lot of them of course), diversity and, on about 19 minutes, the dreaded ageism which landed ...

For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty teenager: no house parties while we’re away they say only to find there’s a marquee erected at the bottom of ...

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is ...

Matt Bennett is co-founder and executive creative director of Ultra Brand Studio. Adland’s not going to save the world – not that it was ever in doubt, but lockdown hammered the point home. As ECD of an agency that launched ...

As the business world prays for a return to normality amid threats of another global Covid-19 lockdown (one in seven people in the UK are effectively locked down already and the medics are pushing for a national ban) some brave ...

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...

Sir Martin Sorrell’s S4 Capital booked a £500,000 loss for the six months to June 2020 but nobody bothers about that much these days (in the same period of 2019 it lost £8.8m) but its top line numbers continue their ...

In amongst the heart-sinking numbers of people and families, society in general, affected by Covid-19, there are mini-subcultures that are struggling to survive – begging questions about whether the cultures actually are as responsible for output as we all might ...

Apple has thrown down the gauntlet to the rest of the world (again), this time by introducing a privacy feature to its forthcoming iOS 14 software that requires app developers to request permission from users to track them for ad ...