Technology

Mega reviews may remind WPP’s Read of bad old 2016

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is ...

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Havas and DAN’s Merkle make moves in a nervous post-lockdown ad world

As the business world prays for a return to normality amid threats of another global Covid-19 lockdown (one in seven people in the UK are effectively locked down already and the medics are pushing for a national ban) some brave ...

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Talon Outdoor: Maxx Media applies Ada data for greater audience understanding

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...

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Sorrell’s S4 Capital sails serenely on – Covid or no Covid

Sir Martin Sorrell’s S4 Capital booked a £500,000 loss for the six months to June 2020 but nobody bothers about that much these days (in the same period of 2019 it lost £8.8m) but its top line numbers continue their ...

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Tim Delaney: what’s happened to our famous agency culture in a Covid world?

In amongst the heart-sinking numbers of people and families, society in general, affected by Covid-19, there are mini-subcultures that are struggling to survive – begging questions about whether the cultures actually are as responsible for output as we all might ...

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Apple launches contentious privacy ad blitz – or does it?

Apple has thrown down the gauntlet to the rest of the world (again), this time by introducing a privacy feature to its forthcoming iOS 14 software that requires app developers to request permission from users to track them for ad ...

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