Technology

MullenLowe wins Co-op customer content and digital

MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky Generals. MullenLowe will lead all digital and content planning and execution for campaigns and ecommerce across Food, Insurance, Funeralcare, Legal ...

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HP plays catch-up with ‘Work Happy’

It’s not that long ago that HP (or Hewlett-Packard as was) was a world tech leader. But it got rather left behind by Apple and co. following some disastrous deals and a failure to detect how mobiles were transforming the ...

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Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?

Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2 organic growth of 8.2%. Interestingly it chose to highlight its Customer Transformation & Technology division, which grew 22.5% year on ...

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Saatchi invades the brains of football fans for BT Sport

Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting effort from Saatchi & Saatchi for BT Sport, using “cutting-edge science” to determine whether football fans actually believe their predictions ...

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Forrester report boosts WPP’s transformation ambitions

WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the UK-based ad holding business being named as a leader in global marketing services in Forrester’s latest Wave report. On the ...

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Is WPP’s share price fall a sign of trouble all round for adland?

WPP shares headed lower again today after a near 8% fall on Friday despite producing decent enough Q2 and half year figures and raising its full year guidance a bit. As we observed on Friday, timing is all in these ...

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Buoyant Stagwell forecasts strong 2022 revenue and profit

As MDC Partners Stagwell was more famous for spending money than making it but now Stagwell, which includes MDC alongside CEO Mark Penn’s other tech-based businesses, is seemingly making it too. Stagwell is forecasting around $500m of EBITDA profit (profit ...

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