Technology
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Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation
The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide…
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MSQ progress “more than a Covid bounce” says CEO Reid
London-based international marketing group MSQ has reported 35% year on year growth for the half year ended August (30% like…
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Sven Huberts of Isobar: welcome to a multi-sensory marketing world
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably…
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WPP lands massive Coca-Cola global marketing task
Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s…
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Laurence Green: why Burberry’s in-house triumph has a stark lesson for agencies
Back when the interweb first knocked meaningfully on advertising’s doors, some of adland’s more optimistic commentators hoped this might herald…
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WPP surges ahead in Q3 2021 but loses British Airways to Uncommon
WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic…
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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home
A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking…
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Are ladders and funnels the keys to today’s advertising?
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels”…
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Post-pandemic creativity: Shark Award winners, Bowers & Wilkins from Leagas Delaney, Ruinart
Two Grand Prix were awarded in the advertising category of the 2021 Sharks Awards: Iconoclast and Stitch Editing both won…
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