Technology
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Jane Austin: confounding clients and alienating friends – Cannes’ top buzzwords
And we’re back, so let’s take some time to overcome our recently acquired social anxiety and mentally prepare ourselves. One…
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New Commercial Arts spearheads heavyweight Paramount+ drive into streaming market
Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’…
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McCann Health’s Guy Swimer: how creativity can help keep us safe and well
As the Cannes Lions International Festival of Creativity returns – in hybrid format, following last year’s virtual conference – will…
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Wunderman Thompson global CCO Bas Korsten: my Top Tips for Cannes
Top Tips for Cannes Not only do these pieces of work use technology in an interesting way, but they demonstrate…
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Standing up for creativity needs more buy-in from the paymasters if it’s going to work
I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for…
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McCann “de-ages” Messi for Mastercard
Lionel Messi must have appeared in more ads over the past ten years than just about anyone else despite having…
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Sam Sturgeon: three strategies for protecting brands during a cost of living crisis
Inflation in the UK has soared to 9%, with 10% forecast, resulting in a 40-year high primarily due to escalating…
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M&C Saatchi back in play as share prices stutter
The M&C Saatchi share price isn’t helping the M&C board and preferred suitor Next15, sinking below 200p which makes rival…
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Another Jubilee winner/Hoffman on ad tech fraud
The Queen’s Platinum Jubilee has come and gone – with surprisingly few mishaps, even the weather was (relatively) kind –…
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