Technology
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Dentsu International hands out £13.5m to leader – but is obvious candidate CEO Clark on her way?
Somebody was doing pretty well at Dentsu International – presumably CEO Wendy Clark although there are other candidates, Merkle execs…
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WPP adds to ecommerce repertoire with Newcraft
WPP is sticking to its ecommerce strategy, buying Netherland’s based 155-stromg ecommerce consultancy Newcraft, despite its share price (along with…
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UK adspend surges in H1 2022 but clouds gather
UK ad expenditure increased 20% in the first half of 2022 compared to 2021 according to Nielsen’s Ad Intel, with…
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WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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MAA Ad of the Week: Ladbrokes ‘Rocky’ from Neverland
Should agencies do gambling ads? Most of them do – adam&eveDDB studiously declined although it does handle the National Lottery…
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Dentsu claims new VI service can unlock the metaverse
Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and…
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Can Rocky “future-proof” Ladbrokes advertising?
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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MullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky…
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