Technology
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Nike surprises with $1bn media split
Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that…
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Ad Net Zero aims for global reach with second Summit
Ad Net Zero, which launched to the world at COP 26 in Glasgow last year, is to continue its mission…
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Another identity change for much-travelled Engine – now it’s House 337
What’s in an agency name? Next 15 has rebranded Engine Creative as House 337 following the merger with its ODD…
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IPG’s Q2 shows signs of headwinds, media exec Daryl Lee moves in at McCann Worldgroup
Is it the calm before the storm as the ad holding companies post their Q2 results? Omnicom and Publicis have…
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MAA Activation of the Week: Resident Evil from Netflix
Activations are the happening thing (in more than one sense, obviously) and for a change we’ll have one of those…
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Rising costs hammer former WPP boss Sorrell’s S4 Capital
The share price isn’t the only measure of a company’s health – M&C Saatchi suitor Next15’s have tanked this year,…
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Publicis Groupe posts strong first half growth and financial performance
Publicis more or less matched US rival Omnicom in Q2 2022, reporting organic growth of 10.3% (Omnicom was 11.3% on…
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IPA Bellwether survey shows advertisers still spending
The UK’s marketers are sticking to their spending plans for 2022 – or say they are – despite a rapidly…
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The customer service car crash – Royal Mail is even worse than Virgin Media
We’ve noted before the car crash that is British customer services, despite the wellrewarded efforts of numerous ad agencies (one…
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