Technology

There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...

Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood, claimed to be Silicon Valley’s largest digital agency with MediaMonks, the foundation of the S4 empire. Firewood, reported to have ...

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...

Digital has won the media share game in the sense that it takes over half the ad market in most economies. But some older media are fighting back, especially when they show they can effectively harness digital bells and whistles. ...

Timing is all, as they say, and just as WPP has announced some pretty grim first quarter trading numbers former CEO Sir Martin Sorrell’s S4 Capital has chosen to announce two new acquisitions: “food and liquids studio” Caramel Pictures and ...

Marketing group Williams Lea Tag (WLT), now owned by Advent International, is splitting itself in two: former printer Williams Lea which handles outsourced business processes for big companies under its new CEO Clare Hart and Tag which is an ad ...

Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class and the disenfranchised people who live in the countryside outside of France’s “citadels” of power and economic influence. Originally published ...

Spanish agency Shackleton, whose clients include Uber, Coty, Campari, Aperol and Sony Pictures, is launching an agency that services clients via an e-commerce platform. This tech-driven approach to global expansion is a far cry from the Mad Men days of ...

Hard on the heels of its Echo voice activated device, Amazon is about to turn life on its head again with handy-sized home robots. Jeff Bezos’ ever-ingenious (and somewhat alarming) empire has a new plan to build a domestic robot ...