Technology

S4 Capital expands in Asia Pacific with Salesforce specialist

If you want to deal with one of the giants of the tech world you might have to put some money Sir Martin Sorrell’s way as his S4 Capital hoovers up some of the multitude of firms that service the ...

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Publicis, Omnicom and IPG bounce back strongly in Q2

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. ...

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Heinz claims first for interactive recipe on TikTok

TikTok seems to be taking over the media world – is it going to be better for us than Facebook and Google? – and now Heinz is claiming a first with a partnership with food and drink social publisher Twisted ...

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Starcom launches its own media booking bot

As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty, here’s something to exercise the grey matter. Publicis Media’s Starcom has launched the industry’s first “media booking bot” – Abacus. ...

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Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021

There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...

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Reed Smith: the future of advertising – is it the metaverse?

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...

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