Technology

If you want to deal with one of the giants of the tech world you might have to put some money Sir Martin Sorrell’s way as his S4 Capital hoovers up some of the multitude of firms that service the ...

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. ...

TikTok seems to be taking over the media world – is it going to be better for us than Facebook and Google? – and now Heinz is claiming a first with a partnership with food and drink social publisher Twisted ...

As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty, here’s something to exercise the grey matter. Publicis Media’s Starcom has launched the industry’s first “media booking bot” – Abacus. ...

Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much (although the money was reportedly good) or work on it. But, as the world tiptoes out of the pandemic, healthcare ...

There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...

As the Euros enter the final stages with its customary drama, the advertising industry is very much along for the ride and tapping into its fair share of excitement too. From the moving British Heart Foundation’s spot through to the ...

AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we ...