Technology
-
MSQ launches global production service M3 Labs
Production used to be the agency department in the back room, beavering away while the creatives were front of house.…
Read More » -
Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s…
Read More » -
Etsy hijacks AI with the human touch
AI may be scaring the life out of agency types fearful of being replaced by machines but it’s currently providing…
Read More » -
Omnicom Media Group strikes deal with top marketing research body
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and…
Read More » -
Tesco steals a march in retail media with GroupM tie-up
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer.…
Read More » -
Amy Naughton: why organic matters in performance marketing
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit…
Read More » -
Is Accenture Song eyeing a deal for Omnicom’s creative agencies?
Cannes Lions is supposed to trigger deals – or put the seal on them at the Eden Roc – and…
Read More » -
Lego global media goes to new Publicis One
All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends over $400m on media…
Read More » -
Motorola launches (somewhat painstaking) AI-only campaign
AI-generated ads are coming thick and fast and here’s Motorola’s AI-only effort, deploying fashion models via the dreaded new tech…
Read More »