Technology
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EE shows joined-up creative and media in Saatchi ‘Curfew’ campaign
Saatchi & Saatchi’s ‘Curfew’ campaign showing how young people can stay in touch with their angsty parents somehow slipped our…
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UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,…
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US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
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Deliveroo says now is even better with new brand platform from Pablo
Deliveroo is back with a new “brand platform” (isn’t everyone?) from Pablo – ‘Now just got even better.’ One of…
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Getty’s Rebecca Swift: generative AI in image making – a guide for advertising
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards…
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New body blow for WPP’s EssenceMediacom as £250m Sky media follows L’Oreal to Publicis
Whoops – WPP and its troubled once-flagship media agency EssenceMediacom didn’t need this one. Sky media has ended its decades-long…
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Sorrell praises rivals, calls out the AI hype, and admits S4 shortcomings
S4 Capital boss Martin Sorrell might not be the industry titan he once was, but he still has an interesting…
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MAA blast from the past: Marmite’s faux inspectors from 2013
Back in 2013 this adam&eveDDB ad for Marmite attracted over 500 complaints to the UK’s ASA ad regulator, claiming it…
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Is the great UK self-service supermarket revolt actually having an impact?
Great big companies actually acting in line with what their customers want is about as rare as hen’s teeth (generally…
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