Technology
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Next 15 wins four-agency four-year BBC deal
Four Next 15 brands have won a four-year contract to join the BBC’s new Digital Design Services Framework following a…
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Rescue dogs and cats seek Love for Life in interactive outdoor campaign
Mayhew was a winner in Ocean’s annual digital creative competition As a record number of owners are forced to give…
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Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
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Jennifer Lopez helps Virgin Voyages onto the AI bandwagon
There’ll be AI all over the place soon and the multifarious Virgin brands can be relied upon to jump on…
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UK’s Origin makes £20m bid for global ad measurement lead
UK advertiser body ISBA is ready to roll out Origin, what it claims is the world’s first reliable cross-media measurement…
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Gus Nisbet of MassiveMusic: how generative AI can make – or mar – sound connection
Keeping up with the latest cutting-edge technology is part and parcel of being a tech ‘giant’. So it’s unsurprising when…
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Interbrand names 2023’s breakthrough brands
Consultancy Interbrand has named what it calls the 30 most innovative brands in its new Breakthrough Brands Report, partnering with…
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Jane Austin in Cannes: a cry for help from battered CMOs – “I’m still branding”
Why aren’t CMOs looking more knackered? The only explanation can be industrial amounts of Botox and filler. I say this…
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Jane Austin in Cannes: creativity under fire – but a richly-deserved Film Grand Prix for CALM
Cannes week has ended and the AI backlash is already in full swing. Maybe it’s the collective hangover, but along…
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