Social Media
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Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Jaguar’s EV launch: beware of Mad Men
Sometime this week we should get a proper peek at the new, ultra-luxury Jaguar EV that has what seems like…
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WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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New-look Jaguar warms up the online world as it plots challenge to Tesla
Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn’t feature, um, cars.…
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Will Trump and Musk combine X and Truth Social?
There’s been speculation that one of the target of assassin Eddie Redmayne in the Sky remake of the Day of…
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Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT…
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S4 Capital falls again
Sir Martin Sorrell built his empire at WPP with acquisitions – some of which, like Ogilvy and Chris Ingram’s Tempus…
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We Are Social wins global Carlsberg
We Are Social quietly proves that specialisation works, regularly picking up big social accounts. The latest is Carlsberg which has…
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Which? puts Xmas cheaters in their place in new Neverland campaign
Christmas, says consumer campaigner Which?, is noted as much for its unfair treatment of consumers, faced with “dodgy Black Friday…
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