Social Media
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MSQ’s Brave Spark wins Which?
MSQ creative agency Brave Spark has won a “major brand refresh” for not-for-profit UK consumer champion Which? after a pitch.…
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BUPA aims to show a different side of care homes with MullenLowe
Bet you didn’t know that care homes ca be fun. BUPA thinks so anyway, in a new campaign from MullenLowe…
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Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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Ocean Labs: the appliance of science to experiential OOH
Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is…
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Skyn strips off for Valentine’s Day
It’s Valentine’s Day on February 14 so we can anticipate a fair number of wince-inducing ads to celebrate it. Japanese…
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We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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A tale of two ads: Kevin Bacon (and daughter) for Hyundai, purpose overdose at Avon
Kevin Bacon was once a rather fine, edgy Hollywood actor but for years now he’s been regaling us for EEC,…
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AA/WARC: UK adspend still growing but lags inflation
The latest quarterly data from the Advertising Association/WARC Expenditure Report show UK advertising spend rose by 4.3% to £8.5bn between…
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Accountancy giant PwC offers businesses a ‘New Equation’
If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT…
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