Social Media
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Publicis bets on ‘world’s biggest’ influencer marketing company
Influential, which claims to be the biggest influencer marketing company by revenue, has sold to Publicis Groupe. With a network…
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Are Coke and Oreo eyeing flavour tie-up?
The world could do with some good news and help is at hand (maybe) as various social media mavens reckon…
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UK adspend hits record £9.2bn in Q1 2024
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of…
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Jung von Matt London targets geeks with NERD
New London entrant Jung von Matt is targeting “fandom communities, nerds and geek culture” with the London launch of specialist…
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MSQ launches global production service M3 Labs
Production used to be the agency department in the back room, beavering away while the creatives were front of house.…
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What does Labour have in store for UK advertising and marketing?
It needed a new culture secretary for a start, shadow culture secretary Thangam Debbonaire lost her seat in Bristol to…
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Amy Naughton: why organic matters in performance marketing
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit…
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Lego global media goes to new Publicis One
All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends over $400m on media…
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Jeremy Clarkson’s Hawkstone ad that never ran (except here)
This is Jeremy Clarkson’s ad for his Hawkstone lager, torpedoed by the lawyers (he says) – for reasons which will…
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