Research
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Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to…
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Publicis surges into 2022 with 10.5% Q1 growth
Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and…
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Charlotte Willcocks : why culture is the future of strategy
Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut…
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David Patton: why Web3 will mean more for marketers than the metaverse
Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next…
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Ciesco: M&A booms in early Q1 2022 but falls back in March
Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the…
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ID Comms: talent churn is now biggest issue for advertisers
Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams…
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Ethnic diversity is up 20% at agencies but ethnicity pay gap has widened, new IPA Census shows
Agencies are finally taking diversity and inclusion beyond rhetoric and making real change, according to the new IPA Census, which…
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Kurt Stuhllemmer of Hall & Partners: will your brand be convicted of greenwashing?
Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé,…
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Adam&eveDDB still UK creative agency top dog – McCann and VCCP in hot pursuit
The Campaign creative agency billings for UK agencies are always a talking point – these days they’re based on Nielsen…
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