Research
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Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
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Channel 4 to increase disabled ad representation with £1m
Only 4% of TV adverts in the UK feature disabled people, dropping to 1% of disabled people in lead roles,…
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Jane Austin: work with activists and be more like Colleen – five Cannes commandments
Now that Cannes is behind us, it’s worth reflecting on what that was all about and what, if anything, we…
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Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising
The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity…
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Peter Bordes: the irresistible rise of smart cities
From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights…
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Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be…
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Matt Williams: when Cannes becomes really important
Cannes Lions has its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a…
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Jane Austin at Cannes: even with all the talk of purpose, progress is screeching to a halt
It’s the little things like a looming recession, soaring inflation and (for Brits anyway) Boris Johnson in charge that make…
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WFA to unveil new diversity guidelines
The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions,…
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