Research
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Ocean Outdoor: Luxury’s love affair with digital Out of Home
With Ocean Outdoor head of brand partnerships Rachel Sutton 1/ Recently we’ve seen several high-profile fashion and luxury campaigns on…
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Smile goes from McDonald’s as it supports kids’ mental health
McDonald’s is marking Mental Health Awareness Week with an integrated campaign – ‘The Meal’ – that removes its famous smile…
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Sound specialists pick winning election tunes for Sunak and Starmer
Could choosing the right soundtrack help to decide who is going to be next British PM? With a General Election…
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Ocean Outdoor and Battersea Power Station unveil London’s newest premium DOOH network
Under Armour, Pepsi, the cosmetics brand R.E.M. Beauty, Universal and Mini are the launch partners for the expansion of Ocean…
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Now new business machine Pablo wins Play-Doh
Indie London agency Pablo is turning into a new business machine to rival the likes of VCCP and New Commercial…
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Amy Dennis: The new agents of change: how brands can win the battle for trust and drive change
In today’s complex global landscape, economic and social uncertainty has left both the world and its inhabitants feeling paralysed, despite…
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Valtech buys experience agency Kin +Carta for £239m
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C…
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UK advertising clocks up £36.6bn in 2023
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of…
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