Research
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Steve Bernard of Ocean Outdoor: peak planning – how to gift a sparkling golden quarter
As the battle for the Christmas pound commences, DOOH is set to dial up the festivities with immersive audience experiences,…
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15% of ad agency jobs to go in 2026 predicts Forrester
Forrester has revealed its 2026 Marketing Agency Predictions and pretty grim reading they make for anyone working or investing in…
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ITV names top ads from first 70 years
Are these the best UK TV ads in 70 years of ITV? ‘Living Room Legends’ fromn ITV with D&AD and…
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Sport England relaunches This Girl Can
Sport England’s ‘This Girl Can’ made a big impression and did lots of good for then agency FCB Inferno. It’s…
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Award-winning creative focus pays off for Unilever
Do award-winning ads drive sales for the world’s biggest companies? An analysis by Unilever of its recent haul of Cannes…
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Cannes Lions reveals keys to Creative Effectiveness
Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this…
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Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces
1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home…
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System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win…
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Why looming LHF restrictions will be an inflection point for in-store retail media
By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) –…
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