Research
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Out of Home is “last heroic medium” says WOO chief Goddard
Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at the recent…
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Marketing Society names top UK brands
The UK Marketing society has revealed its shortlist for 2025 Brand of the Year and they all deserve a mention…
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Pete Jackson of Trouble Maker: why we decided to rank the UK’s challenger brands
Our industry loves a buzzword: Challenger. Disruptor. Agitator. Provocateur… Over the last 20 years, I’ve sat in countless meeting rooms…
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Steve Bernard of Ocean Outdoor: peak planning – how to gift a sparkling golden quarter
As the battle for the Christmas pound commences, DOOH is set to dial up the festivities with immersive audience experiences,…
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15% of ad agency jobs to go in 2026 predicts Forrester
Forrester has revealed its 2026 Marketing Agency Predictions and pretty grim reading they make for anyone working or investing in…
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ITV names top ads from first 70 years
Are these the best UK TV ads in 70 years of ITV? ‘Living Room Legends’ fromn ITV with D&AD and…
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Sport England relaunches This Girl Can
Sport England’s ‘This Girl Can’ made a big impression and did lots of good for then agency FCB Inferno. It’s…
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Award-winning creative focus pays off for Unilever
Do award-winning ads drive sales for the world’s biggest companies? An analysis by Unilever of its recent haul of Cannes…
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Cannes Lions reveals keys to Creative Effectiveness
Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this…
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