Research
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Ocean Outdoor: the momentous momentum of Manchester
By Katherine Kershaw, Ocean Outdoor Group Head. The news that Greater Manchester’s economy has surpassed £100bn for the first time…
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Publicis wins more than half global new business in 2025
Publicis dominated agency new business in 2025, winning 1485 of 3885 pitches or 56% of all global billings. WPP won…
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Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
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IPA Census shows dramatic decline in creative jobs
Creative agencies are in danger of becomking an endangered species as the ad world reorganises under the likes of Omnicom…
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YouTube fights back against TV measurement
The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are…
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Ocean Outdoor’s Nick Shaw: the year ahead for agencies, advertisers and audiences
1/ British companies are sometimes criticised for not investing enough, admittedly in a difficult macro-economic environment. What are Ocean’s investment…
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As you were: UK economic malaise blights IPA Bellwether survey
The latest IPA quarterly Bellwether survey found 57.4% of respondents with their marketing budgets unchanged in Q4, with the remainder…
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System1 names best ‘cut through’ ads of 2025
System! has named its top brands of 2025, tweaking what amounts to its algorithm to show how strongly each ad…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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