Research
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Award-winning creative focus pays off for Unilever
Do award-winning ads drive sales for the world’s biggest companies? An analysis by Unilever of its recent haul of Cannes…
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Cannes Lions reveals keys to Creative Effectiveness
Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this…
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Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces
1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home…
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System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win…
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Why looming LHF restrictions will be an inflection point for in-store retail media
By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) –…
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From streets to strategy: how large format digital OOH outshines online video to redefine media planning
By Steve Bernard, head of insight Ocean Outdoor. The media landscape has long been shaped by impressions and reach –…
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Wren and Krakowsky top ad bosses pay league
Adweek has been doing some useful sleuthing into holding company bosses pay and the list is topped comfortably by Omnicom’s…
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Greenpeace and elvis assemble high profile activists for nationwide billboard protest
The right to protest powers democracy but in recent years people’s freedom to join peaceful demonstrations has been quietly eroded.…
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Is the NHS pushing for an alcohol ad ban? Government says no – so that could mean anything
When the current UK government says it really, really is going to do something the odds are it won’t. First…
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