Research
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HFSS ad ban may be justified – now let’s ban those crap ads
In the UK it’s set to be the first chocolate-free TV Easter as the Government’s ad ban on High Fat…
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FIFA World Cup heads for $10.5bn – but Russia got more
Adland could do with a boost from this summer’s men’s World Cup in America but it doesn’t look lioke being…
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Is Publicis’ new AdageAI acquisition Minority Report for ads?
Publicis CEO Arthur Sadoun is very happy to tell us that people come first in his ever-expanding AI-driven empire, and…
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Booming market research boost for UK economy
Market research should be doing well in these data-driven times but it’s still a surprise to see that what the…
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Tesco drops ‘Every Little Helps’ for new line – with a twist
When Tesco decides on a new “brand platform” it’s big stuff in the UK economy and now it’s moving on…
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Ocean Outdoor: the momentous momentum of Manchester
By Katherine Kershaw, Ocean Outdoor Group Head. The news that Greater Manchester’s economy has surpassed £100bn for the first time…
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Publicis wins more than half global new business in 2025
Publicis dominated agency new business in 2025, winning 1485 of 3885 pitches or 56% of all global billings. WPP won…
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Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
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IPA Census shows dramatic decline in creative jobs
Creative agencies are in danger of becomking an endangered species as the ad world reorganises under the likes of Omnicom…
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