Partner Content

Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (Covid-19) pandemic has already brought ...

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Analysis from Talon’s Ada shows true UK population movement during Covid-19

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ...

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Rental homes brand Tipi uses Talon’s Ada for data-led Out of Home strategy

Rental homes brand Tipi uses Talon’s Ada For data-Led OOH strategy to boost brand awareness, consideration and trust Market leading lifestyle-focussed rental homes brand Tipi drives enquiries and leases of its Wembley Park apartments using a sophisticated Out of Home ...

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Mindshare US rolls out private marketplace to help excluded LGBTQ media

Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ media brands excluded from media dollars through keyword exclusion lists. So-called brand safety technology has hit some publishers hard. Skyy ...

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Talon Outdoor: how digital is boosting UK Out of Home spend

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, ...

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Talon expands in Europe with Germany MD Winfried Karst and new Frankfurt office

Talon Outdoor is boosting its efforts to become the market-leading global independent Out of Home agency by opening in Frankfurt with newly-appointed MD Winfried Karst. Karst is tasked with driving business in Germany, mainland Europe, and international spend from across ...

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Maximus awarded exclusive Notting Hill Carnival Out of Home contract

The new partnership will see Maximus working with Notting Hill Carnival Ltd., to help clients to capitalise on the diverse and desirable Carnival audience across the August Bank Holiday weekend. Since its inception in 1964, the Notting Hill Carnival has ...

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