More About Advertising is partnering with Creativepool. Creativepool is calling for entries to its Annual 2019, which brings a fresh approach to awards by offering entrants a unique platform to celebrate their creativity. Late submissions, a couple of weeks to ...
Read More »Talon Outdoor: mindsets and digital OOH – influencing change by audience mindset and behaviour
Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of ...
Read More »Talon Outdoor: Exciting times for Out of Home as transformation mixes with uncertain times in 2019
Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of ...
Read More »Talon Outdoor: audience and location intelligence is supercharging Out of Home advertising
How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By Jonathan Conway. Automation technologies are beginning to transform how Out of Home (OOH) media is transacted, but alone they don’t ...
Read More »Talon Outdoor: research shows video and Out of Home is an unbeatable media combination
Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can live on OOH screens. Pushing brands’ creative boundaries to enable social video to thrive on another platform is the basis ...
Read More »Talon Outdoor: Better Together – new research shows OOH digital boosts social media campaigns
New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An ...
Read More »Talon Outdoor: bag to the future – Ryanair’s new baggage policy and the potential impact on advertising in the airport
By Tom Perrett, international client services director of Talon Outdoor The airport industry is constantly innovating and challenging convention. Ryanair – an airline that isn’t everyone’s cup of tea – is a hugely successful business and does more than anyone ...
Read More »Talon Outdoor: the revolutionary new role for automation in out of home media planning
The ‘Smarter as Standard’ 3-part video series focuses on the launch of Talon’s ‘Smarter as Standard’ manifesto, the role of automation in smarter planning in OOH, and the use of data in smarter planning in OOH. Back in March we ...
Read More »Talon Compass: OOH with an accent – how hyper-local contextual advertising can work even harder for brands
By Jo Jackson For the past couple of years, everyone’s money has been on context to be the main driver of Out-of-Home (OOH) growth, but now that it’s here, how well is it being used and how far can we ...
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