Partner Content

Taking a truly data-driven approach to creative solutions, over 50 creative Out of Home (OOH) formats have been created and planned for Virgin Media‘s new ‘Unlimiting’ campaign. The new campaign combines complex media planning using Talon’s Ada AdTech platform with ...

By Jonathan Conway McDonald’s has partnered with Talon Outdoor and OMD UK on a new approach to Out of Home audience targeting which has increased visits to its restaurants across major cities. Since January 2019, McDonald’s has used Talon’s proprietary ...

It’s not new news that marketers are shifting adspend from classic billboards to digital Out of Home inventory, but the market will hit an important point of inflection in 2019. This year, global adspend on classic Out of Home is ...

How did I get here? This International Women’s Day, I’ve been asked to join a panel to reflect on my career and share some of my experiences to date; always an unpredictable exercise for someone with next to no filter. ...

Talon Outdoor’s chief transformation officer Josko Grljevic explains the 2019 roadmap for technology and automation in Out of Home advertising. Since taking on the newly-created and in vogue role for developing companies – that of chief transformation officer at Talon ...

More About Advertising is partnering with Creativepool. Creativepool is calling for entries to its Annual 2019, which brings a fresh approach to awards by offering entrants a unique platform to celebrate their creativity. Late submissions, a couple of weeks to ...

Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of ...

Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of ...

How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By Jonathan Conway. Automation technologies are beginning to transform how Out of Home (OOH) media is transacted, but alone they don’t ...