Opinion
-
MAA Ads of the Year: John Lewis from Saatchi & Saatchi
Let’s round up a few of the year’s winners (actually there are more candidates than you’d expect.) John Lewis ads…
Read More » -
BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
Read More » -
Marc Allenby of Hijinks: my 2025 creative highlight
We thought it might be fun to invite readers to say what their creative highlight of the year has been…
Read More » -
David Patton: an adworld drowning in content but starved of ideas
2025 will be remembered as the year the advertising industry pivoted fully into AI. Suddenly, it seems every agency is…
Read More » -
Jonny Tennant-Price: future-fit marketing models must have a creative heart – or what’s the point?
Nearly half (49%) of CMOs say their marketing operating models (MOMs) aren’t fit for purpose. This was one of the…
Read More » -
Dan Pitchford of Dinosaur picks his (music-themed) Desert Island Ads
Desert Island Ads Levi’s – Drugstore There’s a thread running through the first 3 of my favourite 5 ads… music.…
Read More » -
Why looming LHF restrictions will be an inflection point for in-store retail media
By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) –…
Read More » -
James Kirkham: from Cannes to Tehran, and our split screen era
The Cannes Lions festival has always been a reliable mirror for the advertising industry. Delegates wearing sunglasses on panels, sitting…
Read More » -
Jane Austin: because you’re worth it? Measuring the ROI of Cannes week
Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for…
Read More »