Opinion
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Can Cindy Rose unearth a winning culture for WPP?
WPP’s Cindy Rose succeeded in calming some first night investor nerves with a well-received presentation yesterday, outlining her Elevate 28…
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Omar Oakes: YouTube has conquered the TV set. That still doesn’t make it television
A little under three years ago, it gave me great (professional) pleasure to publish this line of reportage: “The entire…
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George Parker: Omnicom – cheaper by the four dozen..
The Omnicom saga continued on its merry way when it issued its fourth quarter and full-year results last Wednesday. Fuelling…
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Omar Oakes: An ‘exodus’ in advertising? Something doesn’t add up
My mother, of all people, sent me an alarming story from her favourite newspaper informing the world that “UK ad…
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Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
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George Parker: how the ‘Two Bobs’ invaded Britain
After ten profligate and rewarding years in New York I arrived back in England in 1972. In those days, anyone…
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Love it or hate it: the good and bad of Out of Home creativity
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate…
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MAA Ads of the Year: John Lewis from Saatchi & Saatchi
Let’s round up a few of the year’s winners (actually there are more candidates than you’d expect.) John Lewis ads…
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BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
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