News

Nielsen finally gets to grips with paid-for social media

Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now includes paid social media ad spend. Media monitored includes Facebook, Twitter and Instagram on top of the existing digital channels ...

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Lucky Generals rises to starry Super Bowl occasion for Amazon’s Alexa

If you want to try the creative big league you need Amazon on the client list. An exaggeration maybe but it sure helps to have reportedly the world’s biggest advertiser at $16.9bn to hand. What’s now a pretty longstanding relationship ...

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P&G unveils Chloe Kim Olympics ad – phew, thanks goodness that’s over

Those skateboarders really are everywhere: this time its Chloe Kim for Procter & Gamble, praising her dad (P&G has been hymning ‘moms’ for years now.) P&G is an Olympics sponsor and, like its peers, is studiously eschewing any reference to ...

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MAA Ad of the Week: IKEA from Thjnk

Advertising isn’t that difficult is it? You pose a problem and solve it with the product. Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by ...

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Virgin Media O2 takes well-trodden skateboarder route

Regular readers may have noticed that we’re not a fan of Virgin Media: its rickety old cable network breaks down constantly and its customer service is so bad it’s almost comical. They lie, for example, telling you they’re fixing things ...

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Scrooge Waitrose cuts free newspapers for members

Talk about own goals. UK supermarket chain Waitrsose is canning its free newspaper (if you spend £10) to myWaitrose custmers, those with a membership card that gets you tiny savings on your pretty well-stuffed bill. It canned its free coffee ...

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