Media

Talon Outdoor: Exciting times for Out of Home as transformation mixes with uncertain times in 2019

Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of ...

Read More »

Mindshare survey shows growing use of tech – with humans fighting back

WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key ...

Read More »

A big week in adland: Brexit (inevitably), Read’s vision for WPP and MAA picks its Agencies of the Year

It’s arguably the biggest week of the year for the ad business (and many others of course) with a crucial Parliamentary vote on Theresa May’s Brexit plan due tomorrow (Tuesday) although it’s this column’s view that the Government may yet ...

Read More »

Richard Williams: why the big Brexit issue is a dodgy brief

I’m not saying I have any tips for Theresa May as she tries to get her Brexit deal through Parliament, but I do recognise some of the challenges she faces: a dodgy brief and too many people with a say ...

Read More »

What’s next for Unilever as long-serving CMO Weed departs?

It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another ...

Read More »

Decision time for Accenture as it weighs bid for MDC

Accenture Interactive has had a great time for the past few years as it has cherry-picked creative agencies and lured a few big international marketers with its pitch as the “global experience agency.” But it hasn’t quite happened yet even ...

Read More »