Media
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George Parker: why agencies of the future don’t last
Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000…
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Love it or hate it: the good and bad of Out of Home creativity
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate…
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As you were: UK economic malaise blights IPA Bellwether survey
The latest IPA quarterly Bellwether survey found 57.4% of respondents with their marketing budgets unchanged in Q4, with the remainder…
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MAA Ad of the Week: Financial Times from New Commercial Arts
Time was when journalists would be drilled to focus on who, what, where, when and how in news stories, preferably…
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Prost8 awarded Ocean Outdoor Grand Prix for first bottom-activated digital screen
UK charity Prost8 and the Manchester based agency TBWA\MCR have been awarded the European Grand Prix in Ocean Outdoor’s annual…
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WPP aims to “democratise” AI with new Agent Hub
WPP is unveiling its latest package of AI goodies at CES in Las Vegas, namely Agent Hub on WPP Open…
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Tom Stone: what happens when Out of Home thinks like social?
There was something quietly revolutionary about the moment billboards stopped being billboards and started becoming content. Not just advertising you…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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Now WPP nabs some of Kenvue alongside Publicis
Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.…
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