Media
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WPP Media turns the tide with Reckitt Europe win
This is just what the doctor ordered for embattled WPP Media – it’s won AOR duties for health and hygiene…
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It’s Arsenal and Wrexham in Christmas play-off
‘They used to play on grass’ was the title of a book by Gordon Williams and Terry Venables, imagining what…
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Magnum media decision alarming for WPP
Publicis Media has reportedly pipped WPP to the new Magnum Ice Cream Co.’s media business. WPP’s Mindshare handled the ice…
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David Patton: why layered creativity is the future of (human-led) AI
Scroll through social media today and you’ll see a flood of AI-generated mush – slick, shiny images and motion clips…
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Amazon thinks we need a recent past reminder at Christmas
Advertisers and agencies tie themselves in all kinds of knots each Christmas – this year, it seems, both Asda and…
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McDonald’s goes big with its first heist movie
McDonald’s has been broadening its creative repertoire recently and now agency Leo UK (as we’re supposed to call it) is…
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VML wins Pizza Hut – a big deal for WPP as big clients consolidate
When WPP is beset by storm clouds – with the occasional thunderstorm dumping its load – the only thing its…
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WPP begins fightback in US law case
WPP says it will “defend itself vigorously” against a slew of lawsuits in the US led by Levi & Korsinsky…
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Pete Jackson of Trouble Maker: why we decided to rank the UK’s challenger brands
Our industry loves a buzzword: Challenger. Disruptor. Agitator. Provocateur… Over the last 20 years, I’ve sat in countless meeting rooms…
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