Media
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WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and…
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Brandtech’s Jellyfish lands Oatly
Challenger marcom groups have found it difficult to scale beyond a certain point because of media. Building a biggish media…
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PHD Auckland wins top WARC media campaign, Mindshare is top agency
WARC has announced its list of top-scoring media campaigns based on global and regional awards shows, along with brands, agencies…
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Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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NSPCC Childline Sports Day expands with Ocean Outdoor
Children’s charity NSPCC marks the Olympic year by expanding its flagship Childline Sports Day fundraising event from London to Manchester…
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MediaLink’s Michael Kassan quits new owner UTA
One of adland’s most high profile fixers, Michael Kassan of MediaLink, has left United Talent Agency following a major row.…
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George Parker: memories of Murdoch
If you thought the big news of last week was President Biden’s well-presented and enthusiastically received (by all except the…
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Some women still discriminated against in ads says new report
Women of colour and older women were nearly invisible in ads in 2023 says CreativeX, launching its annual Gender in…
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Upbeat BBC eyes US growth with R/GA appointment
Interpublic’s R/GA, which has borne the brunt of recent IPG cutbacks among its creative agencies, has added some good news.…
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