Media
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Global makes it a win double with TfL OOH contract
UK media company Global, which last week retained Network Rail’s station-based Out of Home contract, has secured another essential plank…
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UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,…
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World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
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Ebay departs EssenceMediacom for Dentsu’s iProspect
Ebay has moved its global media account from WPP’s EssenceMediacom to Dentsu’s iProspect, which seems to be picking up more…
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Global wins Network Rail’s OOH contract after competitive pitch
Radio and OOH company Global has retained the advertising contract for Network Rail’s roadside outdoor estate after a competitive pitch.…
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WPP axes EssenceMediacom X in fallout from Sky Media loss
In what’s likely to be a number of painful changes, WPP’s GroupM is axing EssenceMediacom X, the agency formed to…
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US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
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New body blow for WPP’s EssenceMediacom as £250m Sky media follows L’Oreal to Publicis
Whoops – WPP and its troubled once-flagship media agency EssenceMediacom didn’t need this one. Sky media has ended its decades-long…
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Sorrell praises rivals, calls out the AI hype, and admits S4 shortcomings
S4 Capital boss Martin Sorrell might not be the industry titan he once was, but he still has an interesting…
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