Media

BBC tries the kick ass approach for Women’s World Cup

The BBC is under the cosh in some quarters for its pursuit of ‘Yoof,’ notably through relentlessly plugging its new Sounds app. It’s showing all the games from the Women’s World Cup in France this summer and to plug it ...

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Now AB InBev launches Draftline in-house agency

Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob Ultra to one which will pitch for work ...

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MSQ Partners valued at £37.5m after new LDC investment

Mid-sized marketing group MSQ Partners has secured a new investor, private equity firm LDC in a deal that values the business at £37.5m. MSQ’s agencies include Holmes & Marchant (branding & design), Smarts Communicate (PR and content), Stack (customer activation ...

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Piers Morgan attacks Robert De Niro for Warburtons ad

Was Good Morning Britain’s Piers Morgan right to take a pop at Robert De Niro for appearing in the new Warburtons bagel ad? According to Morgan, a former Daily Mirror editor whose veins run with tabloid ink, De Niro is ...

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UK commercial radio posts biggest ever audience

Commercial radio in the UK has reported its highest ever audience of 36.1 million listeners according to new figures for Q1 2019 published by RAJAR, the body responsible for measuring radio audiences in the UK. There are now 1.7m more ...

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Ocean Outdoor wins Glasgow Out of Home contract

Out of Home media owner Ocean has been awarded long term agreements with City Property (Glasgow) Investments LLP, working in partnership with Glasgow City Council, to redevelop and introduce new roadside and city centre digital advertising screens. This is Ocean’s ...

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An Hour of Advertising with Twitter’s David Wilding

By Matt Willliams David Wilding is the head of planning at Twitter. What does that mean? He gets that question a lot. Which is why I wanted to sit down with him for the latest Hour of Advertising, a series ...

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