Media

New CEO Read backs WPP with (modest) share buy

Former WPP boss Sir Martin Sorrell is a big shareholder in WPP (about two per cent but there are a lot of shares) as he isn’t slow to remind us. Sorrell’s stake is worth around £300m, about a third less ...

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HeyHuman’s Shnoosee Bailey: why gender equality is the key to upping adland’s game

Words are just string holding truths, half-truths and falsities together. Recently, Ogilvy pledged to appoint twenty senior creative women, globally, by 2020. It’s a compelling headline. But at the moment, it’s just string. For a global creative network. twenty senior ...

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Nike springs a trademark ambush as it celebrates ‘Just Do It’ with controversial quarterback Kaepernick

Nike is the master of ambush advertising – ask Olympic sponsor Adidas – and it’s launched maybe its most headline-grabbing effort so far with its choice of former San Francisco 49ers quarterback Colin Kaepernick as one of the athletes celebrating ...

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WPP inches back to growth but revenue and profit both down

WPP, now helmed by CEO Mark Read, reported its first quarter of like-for-like growth since the first quarter of 2017 today, 0.7 per cent in the second quarter of 2018 making 0.3 per cent for the year so far. Hardly ...

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