Media

Wunderman Thompson wins Pets At Home digital

Pets At Home Group has awarded its digital business to Wunderman Thompson, which teams the WPP agency with Pets’ consumer advertising agency The&Partnership, in which WPP has a stake. The appointment follows a competitive pitch. Pets At Home has become ...

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Google launches ‘LGBTQ-friendly’ safe spaces for stores

Google is doing its bit for LGBTQ+ people with a new attribute on business profiles allowing shops and others to mark themselves as ‘LGBTQ-friendly’ safe spaces. House of Greenland has produced the introductory film, featuring Orphan Tailoring in London’s East ...

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Jungle Creations sells majority stake to PE firm Livingbridge

Social media publisher Jungle Creations has sold a majority stake to private equity firm, Livingbridge for an undisclosed sum, following record revenue and profits. Jungle’s brands include Twisted, VT, Four Nine, Craft Factory, Level Fitness, Lovimals and Blue Crate. In ...

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Channel 4 claims first with programmatic deal for All 4.

Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of ...

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WPP buys A1 firm Satalia for Wunderman Thompson

WPP has bought Satalia which it describes as a “global leader in enterprise AI (artificial intelligence) and one of the UK’s fastest-growing tech companies.” Satalia clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. Alongside its Alongside its ...

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Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...

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Adam&eveDDB’s campaign for the Paralympics celebrates the “wonderfully ordinary”

It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for ...

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