Media
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Tim Cartwright of Exterion Media: why digital is driving the out of home industry
A few years ago, when Digital Out of Home (DOOH) was the hot new thing on the scene, many wanted…
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Viacom plumbs the depths with sales staff lock-out as it switches £250m ad contract to Sky
Companies bang on about corporate social responsibility and all that that stuff endlessly but – at heart (maybe the wrong…
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Now Citibank joins lemming-like rush to review big global media accounts
US-based global banking giant Citibank has joined the list of blue chip companies reviewing their burgeoning media accounts. Citi uses…
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GroupM’s Gotlieb shares some home truths with advertisers about media transparency
GroupM chairman Irwin Gotlieb (left), sometimes dubbed “the most powerful man in media,” has been sharing a few home truths…
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WPP Ventures invests in content business Refinery29
One of the most interesting bits of WPP is WPP Ventures, its Silicon Valley operation that invests in media, tech…
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Tesco’s weekend media pitch is a game-changer for WPP and IPG as well as the competing agencies
It’s the great Tesco media pitch on Saturday – well it beats shopping in one of their superstores.. Long-term incumbent…
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Another media poser for Publicis as Coke reviews $400m US media account
Coca-Cola is reviewing its $400m US media account according to Ad Age. The business has been with Publicis Groupe’s Starcom…
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m/SIX bursts on to pitch list for £100m Tesco media
Our spies in and around Tesco – of whom there are a surprising number – report that The&Partnership’s m/SIX media…
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Sapient’s a winner says Maurice Levy of Publicis as he announces Q1 revenues up 32 per cent
Some people thought Publicis Groupe boss Maurice Levy was barmy when he bought US and India-based tech consultancy Sapient for…
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