Media
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Gunn Report names 2016’s top ad award winners – adam&eveDDB is top agency
The Gunn Report into ad awards for 2016 names BBDO as the Most Awarded Network, adam&eveDDB the Most Awarded Agency…
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Sorrell’s ‘Team WBA’ clinches Walgreens Boots
Sir Martin Sorrell’s WPP has landed Walgreens Boots Alliance’s $600m global ad budget; a deal brokered in the first place,…
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Budweiser hymns US immigrants in Super Bowl ad
There’s been a predictable furore in America over the new Budweiser Super Bowl spot from Anomaly, hymning intrepid immigrant Adolphus…
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SoCal Honda sets out to hijack Super Bowl for charity
Hijacking Super Bowl ads (it’s on Sunday) is a traditional American activity for those who don’t want to pay $1m…
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R3: Omnicom scoops 2016 new business prizes
Omnicom has wiped the floor with its rivals in the 2016 new business stakes, according to marketing consultant R3 Worlwide.…
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WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly…
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Ogilvy restructures into four units – spruce up or sell up?
Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy…
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Mercedes brings Hollywood to the Super Bowl with Peter Fonda’s ‘Easy Driver’
Back in the 1960s a couple of engineers started producing pimped-up Mercedes called AMG. Now darlings everyone wants an AMG…
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Sky the likely big loser if Bradley bans betting ads
Speaking at the Advertising Association’s LEAP Summit new culture secretary Karen Bradley says the Government is still looking hard at…
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