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Budweiser hymns US immigrants in Super Bowl ad

There’s been a predictable furore in America over the new Budweiser Super Bowl spot from Anomaly, hymning intrepid immigrant Adolphus Busch and some of the obstacles he had to overcome, like prejudice. This seems to fly in the face of that modern Trumpism, tighter immigration controls.

The Budweiser camp says the ad was in train before the result of the Presidential Election and Trump policies were known. Anomaly had a pretty good idea though because it produced an Election Day ad for Diageo’s Johnnie Walker on more or less the same theme, using Woody Guthrie’s ‘This Land is Your Land.’ Which decidedly isn’t in the Trump lexicon.

Here’s the Super Bowl effort.

Co-incidence, Anomaly making the most of a strong idea or two of the world’s biggest drinks companies (Budweiser is owned by AB InBev) making a pretty political statement?

Better not forget there’s an ad in here and a pretty good one (no puppies!)

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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