SoCal Honda sets out to hijack Super Bowl for charity

Hijacking Super Bowl ads (it’s on Sunday) is a traditional American activity for those who don’t want to pay $1m for five seconds – or whatever the rates are now.

Here’s an interesting wheeze by SoCal Honda, Honda’s dealers in Southern California. They will donate various amounts to local Boys & Girls Clubs if certain cliches appear in Bowl ads – which they’re certain to do.

Dreamed up by Secret Weapon Marketing.

Could get pricey at 20K a puppy.

MAA creative scale: 7.

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