Media
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Unilever marketing changes fail to deliver sales growth
Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house,…
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Now US boss Brien quits ever-changing Dentsu Aegis, global jobs cut
The huge clearout at at Dentsu Aegis Network (the media arm of the Japanese ad conglomerate) continues apace – it’s…
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Jon Goulding of Atomic: the IAB Gold Standard is a good start – but where do we go from here?
Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves…
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WPP’s radical tidy up continues with part sale of contentious retail business Triad
WPP CEO Mark Read (and, no doubt, his dealmaking COO Andrew Scott) haven’t broken up for the Christmas holidays yet,…
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ByteDance (TikTok) is building a new social media empire – how is the the Chinese advertising landscape changing?
By Jimmy Robinson After overtaking Baidu’s ad revenue recently, ByteDance has seen astonishing and rapid growth, with some reports stating…
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You & Mr Jones limbers up for battle against Sorrell’s S4C with new $250m war chest
There’s an interesting battle developing between David Jones’ You & Mr Jones and Sir Martin Sorrell’s S4Capital, both offering new-style…
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Accenture Interactive tipped to bid for M&C Saatchi
The M&C Saatchi share price is up this morning, raising the troubled agency’s market valuation to £90m from the £70m…
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AB InBev readies “punishing” global media review
Brewing giant AB InBev is reported to be reviewing its $4.8bn global media account, just two years after it chose…
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Completion of Kantar sale marks a good(ish) year for WPP
WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60…
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