Media - More About Advertising

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Can Facebook’s AI “wipe out the entire ad ecosystem?”

Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster…

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Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been…

StaffApril 28, 2025

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The London skyline is pretty spectacular at night (less so in the daytime as they keep putting up ever-larger City…

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How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet…

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With an overwhelming number of online casino sites being available to players, the immediate challenge for any new platform entering…

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Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth.…

StaffApril 23, 2025

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Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…

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When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever…

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Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the…