Media
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MAA blasts from the past: Audi R8 Super Bowl ads
Super Bowl commercials have to stand out and this effort from Venables Bell in 2008 for Audi’s R8 supercar contender…
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Accenture challenges Sorrell’s S4C and agency production houses with CreativeDrive acquisition
Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven…
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The key to generating a social media community of followers
Be selective with the social media platforms that suit your brand best When a business has an online community, it…
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What to do about embattled agency account managers?
Much debate (in some quarters anyway) about agency account managers – are they an endangered species in whatever adland is…
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Collapsed UK economy needs desperate measures – but not as desperate as another lockdown
Prepare for another panicky round of policy measures: the UK economy shrunk by 20.4% in the second quarter after falling…
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Ben & Jerry’s launches ice cream salvo at UK government immigration policy
Ben & Jerry’s was always likely to be an unruly member of the Unilever family but in the nearly 20…
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Easterbrook imbroglio will blight McDonald’s marketing
Here’s a poser for Burger King. When you’ve spent the past few years aiming potshots at your bigger rival, how…
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Talon redefines OOH programmatic with Atlas intelligent digital planning and buying platform
Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH…
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MAA blasts from the past: Guardian’s ‘Points of view’/’Don’t Read the Independent’
In these trying times for newspapers it’s easy to forget that they were one prized ad agency accounts (difficult admittedly…
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