Media
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Flexible car insurer Cuvva picks Hell Yeah!
Two newbies (to us), creative agency Hell Yeah! and media agency Squadron Venture Media have won another (relative) newbie, app-driven…
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IPG posts solid Q1 and forecasts 5-6 per cent for the year
Interpublic (IPG), owner of McCann, FCB, UM and Initiative plus a newish collection of data businesses, delivered solid Q1 numbers,…
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Barry Cupples of Talon: amplifying and extending the strength of Out of Home creativity
Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium.…
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WPP heads ad holding pack with strong Q1 3.1 per cent revenue growth
WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version…
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Talon’s Barry Cupples: developing an international footprint
How important is it to have an international footprint at a time when a global campaign can be executed at…
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Pablo wins DFS, Mediaplus wins Nikon
The seemingly endless lockdown agency reviews are coming through: Pablo in the UK has won the substantial DFS furniture account…
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Xandr’s Harvin Gupta: how can advertising evolve in a world without third-party cookies?
When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser…
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Stellantis chooses Publicis over WPP in €2 billion car pitch
Publicis Groupe has beaten WPP in a €2 billion media planning and buying shoot-out for the world’s fourth biggest global…
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Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home
“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO…
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