Media
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David Patton: why Web3 will mean more for marketers than the metaverse
Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next…
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Beats by Dre enters a hybrid metaverse
Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of…
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ID Comms: talent churn is now biggest issue for advertisers
Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams…
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Kurt Stuhllemmer of Hall & Partners: will your brand be convicted of greenwashing?
Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé,…
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Merkle B2B ECD Jason Fletcher picks his Desert Island Ads
Jason fletcher is ECD of Merkle B2B (now incorporating gyro.) Before gyro he was group creative director at Publicis UK…
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Centrica review challenges The&Partnership/WPP
The&Partnership’s fabled ability to retain clients will be put to the test as British Gas owner Centrica reviews all its…
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Adam&eveDDB still UK creative agency top dog – McCann and VCCP in hot pursuit
The Campaign creative agency billings for UK agencies are always a talking point – these days they’re based on Nielsen…
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Will new Ofcom chair Michael Grade be a friend or foe to free news and information?
The choice of Lord (Michael) Grade as the new chairman of UK media regulator Ofcom is an interesting one, maybe…
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ASA works with Amazon, Google, Meta, TikTok and Twitter to pilot a new online transparency role
The Advertising Standards Authority and some of the biggest tech companies have announced the launch of a pilot scheme to…
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