Media
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The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision…
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British Gas tipped to leave T&P for VCCP
British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever – at…
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Ad Tech in 2025: smarter, safer and built for engagement
Advertising technology is changing faster than we’ve seen in a decade. What used to be about programmatic buying and automated…
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Stagwell’s Penn in hot water over Israel
One of the main consequences of Donald Trump is the politicisation of everything (we’re still waiting for World War 111.)…
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AMS Media wins National Grid
AMS Media, one of the last of the wave of UK media independents still left standing, has been appointed to…
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WPP Media debuts wide-ranging reorganisation into client-centric mode
Shiny new WPP Media has revealed its new line-up as it benches the old GroupM which had individual agency bosses.…
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Droga5’s Kingsbery joins American Haiku as exodus to indies continues
There’s a veritable exodus of senior creatives and creative agency managers from network agencies, hardly surprising as all you hear…
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Has Merlin abolished marketing? It’s all part of a trend..
Are CMOs an endangered species? Chief marketing officers, as they’ve become since being marketing directors, appear, at the very least,…
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WPP’s Rose names top team, shores up Coca-Cola account
New WPP CEO Cindy Rose has made her first big appointments: Ogilvy CEO Devika Bulchandani to COO of the whole…
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