Media
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‘Fearless’ Puma gets its World Cup retaliation in first
Could the world tire of football one of these days? Or at least turn away from its incessant barrage and…
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The media agency merry-go-round: Aldi for Starcom, BMW Europe for iProspect
Aldi in the UK has abandoned Interpublic’s UM after 17 years and moved the business to Publicis’ Starcom, on a…
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The Specialist Works wins £20m Neilson finance account
The Specialist Works, part of What’s Possible Group, has won £20m Neilson Financial Services media account (below.) The direct-to-consumer life…
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MSQ’s twentysix signs HSBC exec Adam Powers to lead experience design
MSQ’s digital agency twentysix has hired HSBC global head of experience design and former BBC, BBH and DDB Tribal exec…
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Cate Murden: mental health – is your company a safe place?
The ‘5 Second Rule’, created by Mel Robbins, has become infamous as a super simple hack to help anyone struggling…
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Bluemarlin’s Andrew Eyles: how will brands survive the cost of living hunt for value?
Even before the latest hikes in inflation and the cost-of-living crisis, consumers had been growing more cynical about brands, the…
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House 337 launches The Demand Index into fashion market plus new ethical consultancy
House 337, formerly Engine Creative, seems determined to do things differently – the appliance of science you might call it,…
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George Parker: let’s hear it for Bob Hoffman’s Adscam
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a…
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US adspend set to break $300bn – but forecasts still being reined back
US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has…
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