Media
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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Now WPP nabs some of Kenvue alongside Publicis
Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.…
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MAA Ad of the Week: Canal+ ‘Tango’ from BETC Paris
Cinema is one of the legacy media that finds itself under the cash from the digital tidal wave, especially maybe…
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Ocean Outdoor UK appointed DOOH partner for Landsec’s Gunwharf Quays
Landsec has appointed Ocean Outdoor UK as its exclusive Digital Out of Home (DOOH) media partner for Gunwharf Quays, the…
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AI fails McDonald’s
McDonald’s has pulled this entirely AI-generated ad in the Netherlands, following a volley of internet abuse. From the local branch…
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WPP Media bags £1.5bn UK government account
WPP looks likely to bag another big media account, the UK government’s £1.5bn strategy, planning and buying business after a…
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Google sets out its reinvention stall for 2025 and beyond
Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on…
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Publicis shows what it’s made of
Publicis always give us something special at Christmas/New Year and this time it’s in serieux mode with ‘100 years of…
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Thousands of jobs to go as Omnicom slashes creative agency brands
Omnicom is conducting its own bonfire of the brands following its merger with IPG: DDB, FCB and MullenLowe are going…
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