Media
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Out of Home is “last heroic medium” says WOO chief Goddard
Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at the recent…
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Now Havas is in the frame as WPP suitor
Havas, now trading independently of Vivendi, is the latest potential suitor touted for struggling WPP: somewhat unlikely as its €1.45bn…
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WPP media trading in spotlight in new US law case
As well as its trading problems WPP also has legal issues on its plate: notably class action lawsuits in the…
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Consistency wins out at Christmas – System1
System1 has produced its early Christmas ad winners and the message seems to be: stick with what you know. Six…
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Ocean Outdoor UK’s Nick Shaw: how to win in a struggling UK economy
1/ The UK economy has been bedevilled by economic issues this year – tax worries, cost of living etc. How…
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Music in ads: the old songs are the best – or are they?
By Phoebe Flys. I’ve had an American carpet cleaner jingle stuck in my head for about three weeks now. This…
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WPP Media turns the tide with Reckitt Europe win
This is just what the doctor ordered for embattled WPP Media – it’s won AOR duties for health and hygiene…
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It’s Arsenal and Wrexham in Christmas play-off
‘They used to play on grass’ was the title of a book by Gordon Williams and Terry Venables, imagining what…
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Magnum media decision alarming for WPP
Publicis Media has reportedly pipped WPP to the new Magnum Ice Cream Co.’s media business. WPP’s Mindshare handled the ice…
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