Finance
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VCCP storms UK agency billings table – now it should get the recognition it deserves
Do creative agency billings matter? Or, in the era of project work and all sorts of ancillary activities – customer…
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WPP joins Biden-supported Media Freedom Cohort
WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC…
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Tesco reshapes logo for Easter “giveaway”
Easter seems to be becoming a half-year sales event so it’s doubtless important, lots of small businesses in tourist destinations…
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Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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AMV BBDO and Imagination give Ford’s new all-electric Explorer a heavy lift-off
Ford is betting the ranch (and Henry Ford’s vast legacy) on its new all-electric Explorer and the softening up process…
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MAA Ad of the Week: Barilla from Publicis’ Le Pub
There have been some decent ads this week, House 337 for PETA and Quiet Storm for the Women’s Equality Party…
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Neverland wins three-way Rightmove pitch
Online property site Rightmove has appointed Neverland as its new creative agency following a closely-fought pitch against McCann and Pablo.…
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Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
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