Finance
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L’Oreal hits the metaverse with Wunderman Thompson
The metaverse may not be doing much for Mark Zuckerberg but French giant L’Oreal seems happy enough: launching a selection…
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FAAAC attacks ageism in advertising – the scandal that inclusivity tsars dutifully ignore
See that Interpublic’s R/GA, once the high flying digital agency, is laying off 15% of its US staff. Wonder how…
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Bud Light shuffles marketing pack after trans fiasco
The mighty Anheuser-Busch (AB InBev’s US arm that allegedly made Milwaukee famous) has backtracked spectacularly over its decision to feature…
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Do Pets At Home customers see the funny side?
The world, you may have noticed, has gone pet mad – and not just those yappy cockapoos blighting the neighbourhood…
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Can New Commercial Arts recapture the great ad days of Sainsbury’s and David Abbott?
Sainsbury’s is one of those accounts that have defined British advertising over the years, most notably its 35 year stint…
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Memo to Ofcom: we don’t need more ads, just better TV
Ofcom is the UK regulator that’s supposed to keep media in check, including the internet and mobile. This, as you…
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MoneySuperMarket ramps up cost-of-living message
MoneySuperMarket and agency New Commercial Arts hit gold when they enlisted Dame Judi Dench and her money-saving SuperSeven as the…
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New Commercial Arts wins prized Sainsbury’s creative
New Commercial Arts, which only began in business in 2020, has won Sainsbury’s creative in a three-way pitch. The business…
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Now Google wants to be your creative director
Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant…
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