Trouble Maker, the new London agency that started life with the global Peroni account, has won Sports Direct’s social and paid social media business. Mike Ashley’s Sports Direct is the UK’s biggest sporting goods retailer. The agency’s remit includes social ...
Read More »AMV BBDO goes into battle for Macmillan Cancer Support in a Covid-dominated world
Macmillan Cancer Support is going into battle – sort of – in a new campaign from AMV BBDO, positioning the charity as “compassionate warrior” prepared to do “whatever it takes.” As Britain’s under-resourced and (arguably) over-managed NHS struggles with the ...
Read More »TVSquared’s Marlene Grimm: how to make the most of free-to-use video on demand
Streaming services have driven the transformation of TV, with free-to-use ad-supported video on demand (AVOD) platforms playing a vital role in revolutionising the way TV inventory is produced, bought and sold. Even Amazon is looking to get in on the ...
Read More »John Ayling of JAA Media: this crisis is terrible – but we have been here before
History has shown that the media industry is more than capable of weathering a storm, writes JAA Media’s John Ayling. As we enter a new year – and a new lockdown in the UK – Its timely to revisit a ...
Read More »Wieden+Kennedy toughens up for Ford F-150
Put away those Chelsea tractors and get down with the real men (and, no doubt, women and others) with a new Ford F-150 truck. Ford’s biggest seller obviously strikes a chord for those with the pioneer spirit – in this ...
Read More »S4 Capital kicks off 2020 with two new agencies in the US
Is this an augury for 2021? As the business world struggles to get back to something like normal in the second wave of the pandemic, Sir Martin Sorrell’s S4 Capital is one of the first out of the blocks, announcing ...
Read More »Barclaycard reveals 2020 consumer spending winners and losers – florists bloom
Barclaycard has been totting up the winners and losers in UK consumer spending through 2020 – overall it’s down 7.1% on 2019 – with some interesting beneficiaries. But the bad news first (it’s 2020 after all) Restaurants were down 47% ...
Read More »Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts?
2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner Paul Simons had this to say on a similar wave back in 2014. Is new business getting harder for start-ups? ...
Read More »2021 is on its way and the auguries aren’t that good..
What do we have to look forward to in 2021? Or, to rephrase, do we have anything to look forward to in 2021? Something we definitely aren’t looking forward to in 2021 is the passing of a generation of people ...
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