Finance
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Does MediaSense PwC deal signal shake-up among ad consultants?
Advertising has always been fertile ground for what used to be called (somewhat gender specifically) “middle men” and media consultant…
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New three-way creative group looks Further
What used to be called agencies come in all shapes and sizes these days (‘Studio’ seems to be the preferred…
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Ryan McManus takes lead creative role at WPP’s VML London
WPP’s VML, the world’s biggest creative agency according to the holding company (certainly the most numerous with around 30,000 people)…
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ITV takes stake in Purplebricks in return for ad time
No-one can accuse UK terrestrial broadcaster ITV of leaving stones unturned in its search for new sources of revenue (and…
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Helen Andrews goes stateside as new CEO of Johannes Leonardo
Former Wieden+Kennedy London MD Helen Andrews is the new CEO of WPP-backed New York creative agency Johannes Leonardo. WPP owns…
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Try-scoring marketing giant Tony O’Reilly dies at 88
Old hands often lament the (relative) lack of personalities in adland but they’re usually talking about agency supremos like Frank…
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Publicis doubles down on DEI/ESG agenda with LaFond-Dufour from McCann
Lots of companies may be frantically backtracking on DEI (it costs money strangely enough) but Publicis Groupe is doubling down…
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Biter bit – AI cheerleader WPP hit by deep fake scam attempt
Be careful what you wish for, with the latest “transformative” gizmo too. WPP CEO Mark Read (below), who has made…
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