Penn outlines ambitious $3bn growth plans for Stagwell – at least he’s got his timing right

Mark Penn’s deal to merge ad holding company MDC into his tech-based Stagwell Group has finally gone through after Stagwell sweetened its offer following objections by some shareholders. MDC has resolutely failed to make money despite owning some strong agency ...

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WPP’s GroupM pulls out of giant Facebook media pitch

In a surprise move incumbent GroupM has pulled out of the $1bn Facebook global media pitch, currently being advised by ID Comms. The Wall Street Journal cites Facebook’s “strict contractual terms” as the reason. Dentsu International, Havas and Publicis Media ...

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Post-pandemic creativity: Hegarty’s Simba and W+K’s Visa

BBH founder Sir John Hegarty is no fan of much contemporary advertising, seeing it as primarily click chasing at the expense of the brand. His The Garage Soho is an incubator that backs brands – including Simba mattresses and other ...

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S4 Capital expands in Asia Pacific with Salesforce specialist

If you want to deal with one of the giants of the tech world you might have to put some money Sir Martin Sorrell’s way as his S4 Capital hoovers up some of the multitude of firms that service the ...

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Publicis, Omnicom and IPG bounce back strongly in Q2

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. ...

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Post-pandemic creativity: McDonald’s and Virgin Hotels

McDonald’s, in the UK anyway, isn’t having any of that post-lockdown “it’s all business as usual” nonsense, sticking with ‘Fancy a McDonald’s’ from Leo Burnett, depicted as a private, somewhat intimate pleasure. Not a big Mac as we know it ...

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