Finance

Carat wins Kraft Heinz media outside US

Kraft Heinz has confirmed that Dentsu’s Carat has won its media account outside the US where Publicis Groupe’s Starcom has retained its $700m business. Carat’s brief includes Canada and a role developing “global projects and capabilities” with Kraft Heinz’s Global ...

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S4 Capital tiptoes into data analysis with Brightblue

WPP announced its half year 2020 results this morning (teacher’s A-level grade B+) so pinging into the inbox is an announcement from S4 Capital, now home to WPP founder Sir Martin Sorrell. Sorrell’s S4 – which now styles itself a ...

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The craziest sports advertising campaigns ever made

No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how ...

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Watch out P&G and Unilever – Dr Squatch soap is coming after you

Is this the next Dollar Shave Club to put the heebie jeebies up the likes of P&G and Unilever? And maybe one day empty their wallets? US online soap company Dr Squatch has grown partly through its clever use of ...

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