A Fishbowl US survey, reported in Agency Spy, shows that advertising and marketing people lead the field when it comes to drinking at home while at “work” in these WFH days – an impressive 49.14%. For once lawyers are beaten ...
Read More »Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer
The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: ...
Read More »CCO O’Keefe joins WPP senior exodus – former boss Sorrell fires a few more salvoes
WPP senior managers must be hoping CEO Mark Read emerges from his Zoom-wired study sooner rather than later as the (relative) escape from meetings seems to be prompting a sharp burst of decision-making. As we report today, WPP is asking ...
Read More »AA forecasts (relatively) optimistic 16.7% drop in UK adspend – recovery in 2021
The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019 – which most media owners would probably bite their hands off for, with Covid-19 raging. Many people are forecasting 30 ...
Read More »Seifert’s exit leaves question marks over WPP’s Ogilvy
WPP CEO Mark Read has (another) big decision to make – who’s going to succeed John Seifert as worldwide CEO and chairman of Ogilvy? And what kind of agency will it be? Seifert (above) has spent a scarcely believable (by ...
Read More »WPP boss Read strikes bullish note in Q1 2020 results – even with Covid-19 raging
WPP has produced its first quarter figures and, handily, has stated the impact of Covid-19 – in part to show that (in its view) it was heading for a decent quarter until the virus struck, initially in China. So for ...
Read More »UK is star performer for Omnicom in Q1 – but that was (pre-virus) then
Quite how meaningful first quarter results are from the big ad holding companies is open to debate: Omnicom follows US rival Interpublic with a broadly flat Q1, impacted by the arrival of Coronavirus in March. Worldwide revenue was down 1.8 ...
Read More »Talon’s Imran Elahi: an outsider’s view of programmatic advertising in digital Out of Home
I recently joined Talon as their Head of Digital, a new role for the company and a reflection of the business’s commitment to driving Digital Out of Home’s (DOOH) transformation and growth. It’s all new for me too as I ...
Read More »Grey lures Mr President’s Bambach for top creative role
Grey UK has appointed Laura Jordan Bambach from Mr President as its new CCO following a pretty long search. Jon Gledstone moves up at Mr President to succeed her. Bambach (left), an Australian, made her name at a number of ...
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