Finance

Does mushrooming ad boycott signal the end for Facebook’s Zuckerberg?

First is was Facebook, now it’s Twitter and other social media for many big advertisers. The Facebook ad boycott is still growing apace – Unilever, Levi’s – while other advertisers -including Diageo and Starbucks – are pulling their ads from ...

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WPP merges Grey Paris into Ogilvy – is a much bigger deal on the cards?

WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will ...

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MSQ Partners agrees £6.2m deal to buy Be Heard

Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. Scott left in 2018. MSQ is backed by private ...

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GroupM: global adspend to drop 11.8 per cent this year – digital stalls but it’s now the biggest sector

WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach ...

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