Finance

Mark Read (below) has shown a fairly sure touch in his time as CEO of WPP – not least in his public pronouncements. But he let an angry and potentially highly damaging cat out of the bag when he observed ...

Kraft Heinz has confirmed that Dentsu’s Carat has won its media account outside the US where Publicis Groupe’s Starcom has retained its $700m business. Carat’s brief includes Canada and a role developing “global projects and capabilities” with Kraft Heinz’s Global ...

Private-equity owned ad production giant Tag is rebranding many of its companies as Tag Collective Arts, bringing under one brand operating companies Smoke & Mirrors, Big Buoy, Rock Hound, THP and World Writers. Tag says the move has been “accelerated” ...

WPP announced its half year 2020 results this morning (teacher’s A-level grade B+) so pinging into the inbox is an announcement from S4 Capital, now home to WPP founder Sir Martin Sorrell. Sorrell’s S4 – which now styles itself a ...

WPP had a pretty gruesome April, May and June with Q2 like-for-like sales (its version of organic growth) falling 23% in the UK, 25% in India, 3.1% in China (now seemingly slowly recovering from coronavirus) and 9.6% in its key ...

No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how ...

About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and what had to change. Well, everything has changed since then, not just for marketing but for advertising, the part of ...

WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple with pandemic-induced cutbacks in client spend and (largely) empty offices. The timing is somewhat unusual as WPP reports its first ...

Is this the next Dollar Shave Club to put the heebie jeebies up the likes of P&G and Unilever? And maybe one day empty their wallets? US online soap company Dr Squatch has grown partly through its clever use of ...