Finance
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Mars launches global ad review of nearly everything
Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further…
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MediaSense buys R3 to head into US and creative reviews
London-based consultancy MediaSense has bought US consultancy R3. The deal follows MediaSense’s May acquisition of PwC’s UK marketing and media…
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World Rugby appoints Ocean Outdoor UK as Women’s Rugby World Cup 2025 official Digital out of home media partner
World Rugby has today (November 12) appointed Ocean Outdoor UK as their official Digital out of home (DOOH) media partner…
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A Closer Look at Gambling Advertising Regulations in the UK
Free Photo | Regulations Conditions Rules Standard Terms Concept In the country, gambling advertising has become a complex and highly…
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Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT…
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S4 Capital falls again
Sir Martin Sorrell built his empire at WPP with acquisitions – some of which, like Ogilvy and Chris Ingram’s Tempus…
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Hollands takes hot seat as new CEO of Saatchi & Saatchi
Saatchi & Saatchi now has yet another CEO, Claire Hollands joining from the same position at IPG’s MullenLowe. Hollands (above)…
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Sean Crawford: five things retailers need to do to build a successful media network
Despite the hype, retail media is not a new phenomenon. It has been around for nearly two decades. While not…
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MSQ hires B2B heavyweight Kate MacNevin
Ambitious marketing group MSQ has hired B2B heavyweight Kate MacNevin to lead its B2B operations as global CEO of Stein…
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