Finance

VW embarks on marathon global media pitch

Another day, another massive media review. This time it’s Volkswagen Group whose brands include VW itself, Audi, Skoda and Seat. VW’s contract with Omnicom’s PHD (hired in 2016) expires at the end of 2023 so this looks set to be ...

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TPS Engage brings crypto-currencies to digital Out of Home

Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic digital out of Home (DOOH) with Bitcoin and eGold. TPS says its ad platform will allow any advertiser (subject to ...

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Serviceplan charges De las Pozas with top ten task in Spain

From a UK base it’s easy to obsess about the fortunes of the big holding companies with their big British operations and overlook some of the other contenders: German-based Serviceplan with a large and growing international network but, so far, ...

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Dentsu’s iProspect wins Kering global media

Dentsu International’s iProspect has won Gucci and YSL owner Kering’s global media account. The business moves from Publicis’ Zenith in a review handled by R3. Kering, founded by the French Pinault family, also owns Balenciaga and numerous other high end ...

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Michael Roth steps down as Interpublic boss

Michael Roth (below) is retiring as executive chairman of Interpublic (IPG) after nearly 20 years in what was once a very hot seat as Interpublic, the original ad holding company, wrestled with all manner of problems. He handed over the ...

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Nike’s ‘Dream Crazy’ is the “best of the best” says Effie

We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the Effies have unveiled iridium (which Wiki says is a “very hard, brittle, silvery-white transition metal of the platinum group.”) Hope ...

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