Finance

Pret A Manger searches for global creative agency partner

Here’s an interesting challenge for a creative agency as we tiptoe out of lockdown: Pret A Manger is looking for such an agency to “support its ongoing transformation programme.” Pret, which operates from mainly city centre sites catering to office ...

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More strife for MDC but CEO Penn paints a rosier picture

As usual with MDC Partners there’s red ink all over the numbers as it lost $237 million in Q4 2020, $243m for the full year. The owner of Anomaly, CPB, 72andSunny et al blamed this chiefly on an impairment charge. ...

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WPP adds to ecommerce offer with retail specialist NN4M

WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s been as good as his word, today snapping up Edinburgh-based mobile technology provider NN4M. This follows the much bigger acquisition ...

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Laurence Green: time to write a new creative roadmap?

This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder ...

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Sainsbury’s goes greener with ‘Helping Everyone Eat Better’

Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping Everyone Eat Better,’ part of a package aimed at boosting its green credentials. It’s amazing how climate change and all ...

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Kaizen wins Adidas digital task in Europe

Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will be managed by Kaizen’s team of in-house specialists tasked with creating unique content for both digital PR and SEO. Kaizen ...

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